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Showing posts with the label Good SEO

What to do when your SEO just isn’t working

So you’ve just started to implement search engine optimisation yourself, or maybe you’ve hired a SEO company to help you out. It’s been a couple of months and you aren’t seeing the results you wanted. Don’t think that maybe SEO doesn’t work for your company, have a look at the potential things that could be holding you back and act upon making it better. Give it time Today people are obsessed with that instant gratification, expecting something to happen immediately. Search engine optimisation works in the complete opposite way and requires a hefty dedication of time. You won’t see proper results if you’re only putting in ten minutes a day. The process is also a lengthy and tedious one. You have to let your website grow before it can bloom. You’re working with the wrong people If you’re time is valuable you should look into hiring a third party like an SEO company to help create and maintain a strategy. This task shouldn’t be given to the lowest offering service either. Quality

SEO Can’t Always Get What It Wants — Or Can It?

SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.   Everyone can, and probably has, argued over what part of working in SEO is the hardest. From the frequent algorithm updates and never really knowing what Google is thinking to constantly explaining yourself to executives and fighting tooth and nail to correct our bad reputation, we have plenty of options to choose from. Personally, my nomination for one of the most difficult challenges is managing the push and pull within organizations to ensure SEO gets the resources it needs to achieve results. As an SEO, you don’t really “own” any one digital asset, but everything in digital has an impact on your organic search traffic. It’s a disturbing situation because when something changes — even if you have nothing to do with it and perhaps don’t even know about it — you’re still on the hook when your organic traffic tanks. So, how