Internet Marketing

Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards Learn more about “The Landy Awards” – Search Engine Land’s program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns. France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results EU privacy regulators believe Europe-only application of rule undermines its effectiveness. Gauging The Impact Of The AdWords Countdown Customizer Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. Local SEO Landing Pages 2.0 Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t ca

Google wants to do more than just simplify privacy for its users and put autonomous cars on the road, it wants to "improve city life for everyone." Co-founder Larry Page writes on G+ that with Mountain View's Sidewalk Labs, the company intends to do just that. The plan is to tackle cost of living, transportation efficiency and energy usage by creating and fostering what he calls urban technologies -- stuff Sidewalk says is a bit harder than just relaying traffic conditions or apartment prices. He likens the size of Sidewalk to that of the X lab responsible for Project Loon in terms of investment. The former head of Bloomberg LP and New York City's Deputy Mayor of Economic Development Dan Doctoroff is leading the project as CEO, from New York. As The New York Times reports, he provides the experience and know how from his time working with New York City, while the search giant brings the cash and tech know-how. Sid

  How to Use Social Media to Drive your Business? Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition , higher conversion rates , increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for. Ref: http://www.seo4world.com/use-of-social-media-to-promote-business-events-infographic.html

In 2012, Penguin and Panda changed the relationship between SEO and search rankings. The impact felt by those algorithm updates, however, could be dwarfed by Google's current quest to judge websites by their factual accuracy and truthfulness, as opposed to ranking pages based on links. f Google researchers have their way, we may soon look back and laugh at the time when search engines ranked web pages based on link-driven popularity instead of factual content. According to New Scientist , a team of Google researchers is currently working toward a future where search engines judge websites not on the number of other sites that trust them enough to link to them, but by the accuracy of their content. Exogenous vs. Endogenous Credibility Google researchers are brilliant, so they use words like "exogenous" to describe signals that come from outside a web page, such as hyperlink structure. They use words like "endogenous" to describe signa

Panda Updates Google has recently updated their search engine algorithm with the latest Panda update . They have applied the changes in the US and it has created controversies and havoc in the internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world? A big question mark I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all. The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’ The purpose of the Panda The change is implement

Google says they hope to release a new Penguin update that is updated by itself in the next several months.    Google’s Gary Illyes announced that their Penguin does currently run slowly but they are working hard to make it update literally in real time. Meaning that the algorithm will get data that is refreshed all the time, continuously. Currently, the data has to be manually refreshed to see any ranking changes for sites impacted by Penguin. Gary explained it is hard for Google to do this right now because it requires a lot of reworking the algorithm. But that is their goal, to make the Penguin algorithm run by itself, without manually refreshing any data. Gary also said that this is not the case with Panda , they don’t see it running continuously but rather requiring a manual data refresh. Gary said this is months and months away and didn’t give us a date for when webmasters can expect this change. Ref: http://searchengineland.com/google-we-are-working-o

So after reporting a Google update on May 1st, then waiting and watching the community over the weekend to say - oh boy, there was a Google update rolling out over Friday through the weekend - we then had Google tell us there was no update. I used a Panda bear giving an evil stare because most of us knew something changed. And Google, after a bunch of arm twisting, finally gave me/us confirmation, which I posted on Search Engine Land. Google told us this was not an update for web spam, but a normal Google core search quality update. That is what I said earlier but I didn't have it on record. I assumed it wasn't related to Panda, Penguin or core spam, but rather a normal Google search core algorithm update and it was. I am not sure exactly why Google wouldn't confirm it back then but now they are and hopefully in the future they will as well. So the 10% of you that call me out as a traffic whore (or whatever you call me) for being the first to report on

This month was pretty busy with Google organic changes that are important to summarize for you all. First up, Google admitted there was a Google update on and around May 1st after denying it. John Mueller said Google is working on faster Pandas and Penguins, again. Also, Google explained again why those algorithms may be both real time and not. There was a massive local search change this month, Google denied it and then a day or two later, things returned to normal. They also may have slapped webmasters with manual actions earlier this month. Google renamed Google Webmaster Tools to Google Search Console, brought App Indexing to iOS Apps, added reporting for app indexing to the console and there may have been a rich snippet reduction. Google also promised to drop emojis but they are still there. Did you see the Google Penalty server? Oh, and Matt Cutts was replaced at Google.