Picture credit: Salesforce Marketing vendor Salesforce has launched the next generation version of its Marketing Cloud giving marketers the ability to now create any journey possible, according to the company. The business has unveiled a number of enhancements to the platform. These include enhancements to its Journey Builder functionality which it says no allows companies to have one place to map and optimise journeys across sales, service, marketing, customer apps and more. The company has also enhanced its Active Audiences functionality to allow markets to seamlessly orchestrate ad targeting alongside digital marketing and across the digital advertising ecosystem with partners Krux, Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. The changes come as marketers move from manually executed batch and blast campaigns to event triggered automation and real time personalisation in order to improve the customer experience across all channels.