Internet Marketing

Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards Learn more about “The Landy Awards” – Search Engine Land’s program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns. France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results EU privacy regulators believe Europe-only application of rule undermines its effectiveness. Gauging The Impact Of The AdWords Countdown Customizer Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. Local SEO Landing Pages 2.0 Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t ca

In 2012, Penguin and Panda changed the relationship between SEO and search rankings. The impact felt by those algorithm updates, however, could be dwarfed by Google's current quest to judge websites by their factual accuracy and truthfulness, as opposed to ranking pages based on links. f Google researchers have their way, we may soon look back and laugh at the time when search engines ranked web pages based on link-driven popularity instead of factual content. According to New Scientist , a team of Google researchers is currently working toward a future where search engines judge websites not on the number of other sites that trust them enough to link to them, but by the accuracy of their content. Exogenous vs. Endogenous Credibility Google researchers are brilliant, so they use words like "exogenous" to describe signals that come from outside a web page, such as hyperlink structure. They use words like "endogenous" to describe signa

Panda Updates Google has recently updated their search engine algorithm with the latest Panda update . They have applied the changes in the US and it has created controversies and havoc in the internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world? A big question mark I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all. The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’ The purpose of the Panda The change is implement