Callout Extensions are defined as additional text that is shown with ads in google search. The purpose of callout is to emphasize the specific information about services & products. Callout extensions are similar to sitelinks except the linking part. It enables to add more text with ads to highlight any special offer, discounts, additional feature about service or product. Precisely, unique points about your business can be added using callout extensions. Callouts can be added at account, campaign, ad group level. Call extensions affect your ad performance. It helps to stand in the competition with other ads. It helps to improve your Quality Score like other ad extensions . Callout extensions are available only in search network and search with display select campaigns. You can perform ad scheduling with callout extensions as with the sitelinks. At a time minimum of 2 Callouts are viewable with the ads & maximum of 4 . Text limit for callout extension i