Internet Marketing

Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education. About this course:  Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving.  Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.  In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.  The fixed and mobile Internet and related technol

Live social video is all the rage, but it isn’t just something the social media marketers and brand managers should care about. Social livestreaming can boost your SEO, too – if you do it right. Freshness, dwell time, chatter. These are all important factors that can help your SEO, and they’re all natural qualities of social live video. Keep reading to understand how you can use social live video to amplify your organic reach. Social Live Video: Stand Out in a Crowded Newsfeed Social marketers freak out about Facebook algorithm changes the way SEO pros do about Google’s updates. Social networks are on a constant mission to do everything within their power to strongarm brands into playing exclusively on their networks. Some platforms, like Instagram, notoriously don’t even allow links in posts. Others, like Facebook or LinkedIn, do a bait and switch: sure, you can add links to your posts, but only at the cost of it then getting heavily deprioritized by the algorithm in the main

Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards Learn more about “The Landy Awards” – Search Engine Land’s program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns. France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results EU privacy regulators believe Europe-only application of rule undermines its effectiveness. Gauging The Impact Of The AdWords Countdown Customizer Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. Local SEO Landing Pages 2.0 Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t ca

  How to Use Social Media to Drive your Business? Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition , higher conversion rates , increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for. Ref: http://www.seo4world.com/use-of-social-media-to-promote-business-events-infographic.html