Internet Marketing

  I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off. It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers. The folks at WebmasterWorld over the past 12 hours or so have been asking about it: JS Harris, a senior Webmaster World member said: I have a small list of 10 distinct keywords for my site that I check when I wonder if a major update has occurred. The bottom few results on page one generally come and go but the top spots stay immortal. They stay there, that is, until there is a major update. I'm only ever mildly surprised when I see a would be con

Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards Learn more about “The Landy Awards” – Search Engine Land’s program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns. France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results EU privacy regulators believe Europe-only application of rule undermines its effectiveness. Gauging The Impact Of The AdWords Countdown Customizer Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. Local SEO Landing Pages 2.0 Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t ca

In 2012, Penguin and Panda changed the relationship between SEO and search rankings. The impact felt by those algorithm updates, however, could be dwarfed by Google's current quest to judge websites by their factual accuracy and truthfulness, as opposed to ranking pages based on links. f Google researchers have their way, we may soon look back and laugh at the time when search engines ranked web pages based on link-driven popularity instead of factual content. According to New Scientist , a team of Google researchers is currently working toward a future where search engines judge websites not on the number of other sites that trust them enough to link to them, but by the accuracy of their content. Exogenous vs. Endogenous Credibility Google researchers are brilliant, so they use words like "exogenous" to describe signals that come from outside a web page, such as hyperlink structure. They use words like "endogenous" to describe signa

Google says they hope to release a new Penguin update that is updated by itself in the next several months.    Google’s Gary Illyes announced that their Penguin does currently run slowly but they are working hard to make it update literally in real time. Meaning that the algorithm will get data that is refreshed all the time, continuously. Currently, the data has to be manually refreshed to see any ranking changes for sites impacted by Penguin. Gary explained it is hard for Google to do this right now because it requires a lot of reworking the algorithm. But that is their goal, to make the Penguin algorithm run by itself, without manually refreshing any data. Gary also said that this is not the case with Panda , they don’t see it running continuously but rather requiring a manual data refresh. Gary said this is months and months away and didn’t give us a date for when webmasters can expect this change. Ref: http://searchengineland.com/google-we-are-working-o