Internet Marketing

Sometimes there are huge announcements with lots of bells and whistles, like this one about the forthcoming Google Mobile update on April 21st. This is very important and something you should be aware of, but sometimes it is the little things that sneak under the radar that can also make a difference to our SEO. More Mobile Changes on Google Google quietly releases a whole bunch of changes that most of the time we are not even aware of. And this month is no exception. Google Mobile Search Results URL Changes The most recent change that can impact your mobile search results is as follows: Your website name instead of your domain name (no more madlemmings.com in there) Breadcrumbs instead of the URL (so website URL is important) You can see an example of this change below. Images Courtesy of Google Note: These results according to Google are: only affecting mobile search results the site name change is US only (for now) breadcrumb changes are

Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards Learn more about “The Landy Awards” – Search Engine Land’s program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns. France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results EU privacy regulators believe Europe-only application of rule undermines its effectiveness. Gauging The Impact Of The AdWords Countdown Customizer Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. Local SEO Landing Pages 2.0 Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t ca