Internet Marketing

In 2012, Penguin and Panda changed the relationship between SEO and search rankings. The impact felt by those algorithm updates, however, could be dwarfed by Google's current quest to judge websites by their factual accuracy and truthfulness, as opposed to ranking pages based on links. f Google researchers have their way, we may soon look back and laugh at the time when search engines ranked web pages based on link-driven popularity instead of factual content. According to New Scientist , a team of Google researchers is currently working toward a future where search engines judge websites not on the number of other sites that trust them enough to link to them, but by the accuracy of their content. Exogenous vs. Endogenous Credibility Google researchers are brilliant, so they use words like "exogenous" to describe signals that come from outside a web page, such as hyperlink structure. They use words like "endogenous" to describe signa

Panda Updates Google has recently updated their search engine algorithm with the latest Panda update . They have applied the changes in the US and it has created controversies and havoc in the internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world? A big question mark I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all. The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’ The purpose of the Panda The change is implement

So after reporting a Google update on May 1st, then waiting and watching the community over the weekend to say - oh boy, there was a Google update rolling out over Friday through the weekend - we then had Google tell us there was no update. I used a Panda bear giving an evil stare because most of us knew something changed. And Google, after a bunch of arm twisting, finally gave me/us confirmation, which I posted on Search Engine Land. Google told us this was not an update for web spam, but a normal Google core search quality update. That is what I said earlier but I didn't have it on record. I assumed it wasn't related to Panda, Penguin or core spam, but rather a normal Google search core algorithm update and it was. I am not sure exactly why Google wouldn't confirm it back then but now they are and hopefully in the future they will as well. So the 10% of you that call me out as a traffic whore (or whatever you call me) for being the first to report on

This month was pretty busy with Google organic changes that are important to summarize for you all. First up, Google admitted there was a Google update on and around May 1st after denying it. John Mueller said Google is working on faster Pandas and Penguins, again. Also, Google explained again why those algorithms may be both real time and not. There was a massive local search change this month, Google denied it and then a day or two later, things returned to normal. They also may have slapped webmasters with manual actions earlier this month. Google renamed Google Webmaster Tools to Google Search Console, brought App Indexing to iOS Apps, added reporting for app indexing to the console and there may have been a rich snippet reduction. Google also promised to drop emojis but they are still there. Did you see the Google Penalty server? Oh, and Matt Cutts was replaced at Google.