How to Use Social Media to Drive your Business? Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition , higher conversion rates , increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for. Ref: http://www.seo4world.com/use-of-social-media-to-promote-business-events-infographic.html