In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized? We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences: 1. Mobile Video Advertising Mobile video consumption is growing at a staggering rate. It accounts for 30 percent of all online videos played and grew 400 percent between 2012 and 2014. But while the amount of videos consumed is impressive, there's more to it than that. By its very nature, videos require active par