Let’s be clear about one thing: Search Engine Optimization is what your business actually needs, not an SEO company. I know a lot is going through your mind right now. But first, clear it off your mind that this post is against search optimization companies--it’s not. Instead, it’s for entrepreneurs and business owners like yourself who may think what they’re getting is SEO (since that’s what you guys paid for) when in the real sense of things, it is not. Let’s take things in turn. First I’ll dig into who SEO companies are. Consequently, I’ll show you what the SEO of your business should be looking like. Who SEO Companies Are Try to recall some of the horrible experiences you’ve had with SEOs. I’m talking about instances like when you dropped rankings from page 3 (pre SEO) to page 8 (post SEO). Or maybe you improved in ranking as promised, got those traffic visiting your website, got few sales here, another there then … reality dawned on you--your website disappeared from the se