Internet Marketing

In the blink of an eye, new tools come and go. There are a million out there, and most new and experienced SEOs are always asking - what are the best tools out there? Which tools are definite "must haves" and which should I shelve? In 15 years as a digital marketer, I’ve been particularly interested in searching for powerful tools that can go a long way. I’ve always believed that by revealing the right data, a good tool can open doors. So without further ado, here is a list of some of the best tools I’ve discovered, and why. SEMrush The first, and most powerful, way we use SEMrush is to determine if a site is healthy or not. Whenever we are doing outreach and working on link-building campaigns, we always check SEMrush to see how many keywords a site is ranking for in Google. When we find sites that have a high volume of inbound links and DA, but no keywords ranking in SEMrush, then it’s likely they’ve been penalized. We also check their organic traffic to d

Sometimes there are huge announcements with lots of bells and whistles, like this one about the forthcoming Google Mobile update on April 21st. This is very important and something you should be aware of, but sometimes it is the little things that sneak under the radar that can also make a difference to our SEO. More Mobile Changes on Google Google quietly releases a whole bunch of changes that most of the time we are not even aware of. And this month is no exception. Google Mobile Search Results URL Changes The most recent change that can impact your mobile search results is as follows: Your website name instead of your domain name (no more madlemmings.com in there) Breadcrumbs instead of the URL (so website URL is important) You can see an example of this change below. Images Courtesy of Google Note: These results according to Google are: only affecting mobile search results the site name change is US only (for now) breadcrumb changes are

Learn best practice with our comprehensive coverage of digital marketing techniques This is our sitemap giving access to all 200+ free digital marketing Hub Pages grouped under the 25 key marketing activities from our RACE planning system. It's designed for scanning so you can quickly find what you need to work on. Learn more about how Smart Insights Expert members use our resources to improve their skills and results for their companies or clients. Plan Affiliate marketing Affiliate marketing analytics Affiliate marketing strategy Agency marketing Growing a marketing agency B2B Digital Marketing Strategy B2B Content marketing best practices B2B Email marketing B2B SEO Best practice B2B Social media marketing B2B Strategy B2B website design Content marketing management Content management systems Content marketing planning Content marketing strategy Content marketing tools Managing content marketing Conversion optimisation AB and mu

SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.   Everyone can, and probably has, argued over what part of working in SEO is the hardest. From the frequent algorithm updates and never really knowing what Google is thinking to constantly explaining yourself to executives and fighting tooth and nail to correct our bad reputation, we have plenty of options to choose from. Personally, my nomination for one of the most difficult challenges is managing the push and pull within organizations to ensure SEO gets the resources it needs to achieve results. As an SEO, you don’t really “own” any one digital asset, but everything in digital has an impact on your organic search traffic. It’s a disturbing situation because when something changes — even if you have nothing to do with it and perhaps don’t even know about it — you’re still on the hook when your organic traffic tanks. So, how

Can't find that video that Google listed in your results? It's not you. It's Google.   Google offers a dedicated Google Video search designed to bring back videos from across the web, in addition to its own YouTube service. However, something seems seriously wrong with Google Video. Some searches promising to lead people to video content fail to actually do so. Here’s an example using Apple: In this case, I searched for “Apple” on Google, then selected “More” and then used the “Videos” option. The results are the same as if I went to Google Videos directly. Both the second and third listings promise that there’s some video content on these pages. But neither page has videos on them. Here’s another example, this time with “Google” as the search term: As with the Apple examples, neither of the two listings highlighted have videos on their pages. The first example from Google, for  Google Inbox , does have a “Watch the video” link on the page. Whe

Google once again is testing a new look for their mobile search results.   Google is testing yet another mobile user interface. This new test shows the Google logo centered at the top, like a previous version we covered, but with a larger search box, more white space, and the blue clean navigation menu we saw them testing the other day. Here are pictures of the new interface from Alex Chitu: Google constantly tests new user interfaces, especially on mobile these days.   Source credit: http://searchengineland.com/google-tests-new-mobile-interface-with-new-top-design-223783

Picture credit: Salesforce Marketing vendor Salesforce has launched the next generation version of its Marketing Cloud giving marketers the ability to now create any journey possible, according to the company. The business has unveiled a number of enhancements to the platform. These include enhancements to its Journey Builder functionality which it says no allows companies to have one place to map and optimise journeys across sales, service, marketing, customer apps and more. The company has also enhanced its Active Audiences functionality to allow markets to seamlessly orchestrate ad targeting alongside digital marketing and across the digital advertising ecosystem with partners Krux, Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. The changes come as marketers move from manually executed batch and blast campaigns to event triggered automation and real time personalisation in order to improve the customer experience across all channels.