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After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.
Google Algorithm Update 2014
For comparison, here’s a list of recent events recorded by Algoroo:

 
Roos Date Update
     
4.12 23-May-13 Penguin 2.0
     
3.48 17-Dec-13 Unnamed Update
     
3.27 6-Jun-13 Panda Dance
     
3.15 21-Aug-13 Hummingbird
     
3.11 5-Oct-13 Penguin 2.1
     
2.91 17-Jan-14 Current Update
     
2.82 27-Nov-13 Unnamed Update
     
2.45 16-Aug-13 Unnamed Update
     
2.33 25-Oct-13 Unnamed Update
     
1.64 21-Nov-12 Panda #22

A “roo” is the average movement per keyword for the day. Total movement across all tracked keywords for the day / number of tracked keywords.

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