Skip to main content

SEO Update: Google Makes More Changes to Mobile

Sometimes there are huge announcements with lots of bells and whistles, like this one about the forthcoming Google Mobile update on April 21st.
This is very important and something you should be aware of, but sometimes it is the little things that sneak under the radar that can also make a difference to our SEO.

More Mobile Changes on Google

Google quietly releases a whole bunch of changes that most of the time we are not even aware of.
And this month is no exception.

Google Mobile Search Results URL Changes

The most recent change that can impact your mobile search results is as follows:
  • Your website name instead of your domain name (no more madlemmings.com in there)
  • Breadcrumbs instead of the URL (so website URL is important)
You can see an example of this change below.
Google URL Schema Changes 2
Google URL Schema Changes1
Images Courtesy of Google
Note: These results according to Google are:
  • only affecting mobile search results
  • the site name change is US only (for now)
  • breadcrumb changes are worldwide

Why You Should Care

Now that Google is taking your site name seriously, you might want to make sure it is correct (some resources below to help with that).
Not only that, but your URL structure is starting to become more of an issue (for me too, as mine was wrongly set up years ago to use year and month). The better your URL structure is at helping people and Google know what your content is about the better. It helps in finding it too. (more resources below)

Useful Resources

Google has some useful resources to help with
  • getting your site name right
  • adding structured data for breadcrumbs
And if you want to learn how to structure your URLs
  • Moz’s Short Guide on URLs
  • More in depth guide from WordTracker

Yoast – WordPress SEO Changes

Yoast is always on the ball and is taking these changes into account very shortly to help us easily modify our sites for these changes.
They are rolling out a new feature on Monday April 20th to help us set the site name (as well as an alternate). Which hopefully Google will use in the Search Results Pages.
Here is what the new settings in Yoast will look like:
Yoast Sitename Feature

The can also help you implement the Breadcrumbs if you are interested in those settings.
ref: http://madlemmings.com/2015/04/20/google-seo-updates-mobile-url/

Labels:

Comments

Addictive Media said…
Google updates continue to reshape how businesses approach search visibility and user experience. Staying updated is essential for long term growth. Working with a trusted Website Designing Company in Delhi can help brands adapt faster, and firms like Art Attackk understand the importance of aligning design with evolving SEO standards.
July 15, 2026 at 9:08 AM
Post a Comment

Popular posts from this blog

Google Update Early in This Month

So after reporting a Google update on May 1st, then waiting and watching the community over the weekend to say - oh boy, there was a Google update rolling out over Friday through the weekend - we then had Google tell us there was no update. I used a Panda bear giving an evil stare because most of us knew something changed. And Google, after a bunch of arm twisting, finally gave me/us confirmation, which I posted on Search Engine Land. Google told us this was not an update for web spam, but a normal Google core search quality update. That is what I said earlier but I didn't have it on record. I assumed it wasn't related to Panda, Penguin or core spam, but rather a normal Google search core algorithm update and it was. I am not sure exactly why Google wouldn't confirm it back then but now they are and hopefully in the future they will as well. So the 10% of you that call me out as a traffic whore (or whatever you call me) for being the first to report on ...
1 comment
Read more

Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update. Note: Later we named the update the Pigeon update . This is not really a spam change but more of a fundamental change to the local search ranking algorithm. Google would not tell me the percentage of queries impacted by this change but based on early reports, I'd say it is a significant number of queries impacted by this local algorithm change. The changes have rolled out to both the Google Maps search results and Google Web search results. Google told me that the new local algorithm has "deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more." It also has better accuracy over distance and location rankings. This has rolled out ...
2 comments
Read more

The Best SEO Tools for 2015

In the blink of an eye, new tools come and go. There are a million out there, and most new and experienced SEOs are always asking - what are the best tools out there? Which tools are definite "must haves" and which should I shelve? In 15 years as a digital marketer, I’ve been particularly interested in searching for powerful tools that can go a long way. I’ve always believed that by revealing the right data, a good tool can open doors. So without further ado, here is a list of some of the best tools I’ve discovered, and why. SEMrush The first, and most powerful, way we use SEMrush is to determine if a site is healthy or not. Whenever we are doing outreach and working on link-building campaigns, we always check SEMrush to see how many keywords a site is ranking for in Google. When we find sites that have a high volume of inbound links and DA, but no keywords ranking in SEMrush, then it’s likely they’ve been penalized. We also check their organic traffic to d...
2 comments
Read more