Fundamentals of Digital Marketing, Social Media and E-Commerce

Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

About this course:

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving.

Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced.

What you'll learn

How to leverage new models in business and e-commerce to increase profitability
Successful Social media and digital marketing techniques
Real-world application of digital marketing and e-commerce methods
How to market yourself and your products more effectively and efficiently

Duration: 06 weeks
Timings: 2 - 3 hours per week

Comments

Google Earnings Report Shows New AdWords Ad Format Increased Click Through Rates

Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company. But the earnings report showed a couple things advertisers here would be interested in, at least two things: (1) The new ad format used for AdWords ads in the search results, that blend in better, had a nice increase in click through rates and that lead to more money for Google despite lower CPC prices. Here are before and after on the ad formats: Old ad format: New ad format: (2) Google broke down where the paid clicks came from in more detail for the first time: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 25% over the second quarter of 2013 and increased approximately 2% over the first quarter of 2014. Sites paid clicks, which include clicks related to ads we serve on Google owned and operated ...

Is Google Testing The Penguin 4.0 Algorithm?

I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off. It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers. The folks at WebmasterWorld over the past 12 hours or so have been asking about it: JS Harris, a senior Webmaster World member said: I have a small list of 10 distinct keywords for my site that I check when I wonder if a major update has occurred. The bottom few results on page one generally come and go but the top spots stay immortal. They stay there, that is, until there is a major update. I'm only ever mildly surprised when I see a would be con...

Google Update Early in This Month

So after reporting a Google update on May 1st, then waiting and watching the community over the weekend to say - oh boy, there was a Google update rolling out over Friday through the weekend - we then had Google tell us there was no update. I used a Panda bear giving an evil stare because most of us knew something changed. And Google, after a bunch of arm twisting, finally gave me/us confirmation, which I posted on Search Engine Land. Google told us this was not an update for web spam, but a normal Google core search quality update. That is what I said earlier but I didn't have it on record. I assumed it wasn't related to Panda, Penguin or core spam, but rather a normal Google search core algorithm update and it was. I am not sure exactly why Google wouldn't confirm it back then but now they are and hopefully in the future they will as well. So the 10% of you that call me out as a traffic whore (or whatever you call me) for being the first to report on ...

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