Fundamentals of Digital Marketing, Social Media and E-Commerce

Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

About this course:

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving.

Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced.

What you'll learn

How to leverage new models in business and e-commerce to increase profitability
Successful Social media and digital marketing techniques
Real-world application of digital marketing and e-commerce methods
How to market yourself and your products more effectively and efficiently

Duration: 06 weeks
Timings: 2 - 3 hours per week

Comments

Intel launches website to help gamers on integrated graphics get a boost in gaming performance

Integrated graphics solutions won’t get you far when it comes to gaming, but they’ve evolved to the point that you can actually get decent frame rates in relatively modern games with the right graphics settings. Looking to remove some of the guesswork for gamers on a budget, Intel has set up a site compiling the optimal settings for a bunch of titles based on your Intel IGP. To get started users must head to gameplay.intel.com and manually select their CPU. Intel will then show you a selection of games that are playable with your chip’s integrated graphics solution, or you can manually search for a particular title, after which you are presented with a screenshot of the in game optimizations and settings recommended by Intel. Intel doesn’t mention what kind of performance you can expect, nor what other hardware was used in their test system. But it’s still a good starting point for anyone wanting to find out what games are playable on a given IGP. While providing ga...

Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update. Note: Later we named the update the Pigeon update . This is not really a spam change but more of a fundamental change to the local search ranking algorithm. Google would not tell me the percentage of queries impacted by this change but based on early reports, I'd say it is a significant number of queries impacted by this local algorithm change. The changes have rolled out to both the Google Maps search results and Google Web search results. Google told me that the new local algorithm has "deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more." It also has better accuracy over distance and location rankings. This has rolled out ...

Google Sending Searchers To Nonexistent Videos

Can't find that video that Google listed in your results? It's not you. It's Google. Google offers a dedicated Google Video search designed to bring back videos from across the web, in addition to its own YouTube service. However, something seems seriously wrong with Google Video. Some searches promising to lead people to video content fail to actually do so. Here’s an example using Apple: In this case, I searched for “Apple” on Google, then selected “More” and then used the “Videos” option. The results are the same as if I went to Google Videos directly. Both the second and third listings promise that there’s some video content on these pages. But neither page has videos on them. Here’s another example, this time with “Google” as the search term: As with the Apple examples, neither of the two listings highlighted have videos on their pages. The first example from Google, for Google Inbox , does have a “Watch the video” link on the page. W...

Internet Marketing

Search This Blog