Fundamentals of Digital Marketing, Social Media and E-Commerce

Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

About this course:

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving.

Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced.

What you'll learn

How to leverage new models in business and e-commerce to increase profitability
Successful Social media and digital marketing techniques
Real-world application of digital marketing and e-commerce methods
How to market yourself and your products more effectively and efficiently

Duration: 06 weeks
Timings: 2 - 3 hours per week

Comments

Is Google Testing The Penguin 4.0 Algorithm?

I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off. It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers. The folks at WebmasterWorld over the past 12 hours or so have been asking about it: JS Harris, a senior Webmaster World member said: I have a small list of 10 distinct keywords for my site that I check when I wonder if a major update has occurred. The bottom few results on page one generally come and go but the top spots stay immortal. They stay there, that is, until there is a major update. I'm only ever mildly surprised when I see a would be con...

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Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company. But the earnings report showed a couple things advertisers here would be interested in, at least two things: (1) The new ad format used for AdWords ads in the search results, that blend in better, had a nice increase in click through rates and that lead to more money for Google despite lower CPC prices. Here are before and after on the ad formats: Old ad format: New ad format: (2) Google broke down where the paid clicks came from in more detail for the first time: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 25% over the second quarter of 2013 and increased approximately 2% over the first quarter of 2014. Sites paid clicks, which include clicks related to ads we serve on Google owned and operated ...

Google Search Analytics Report Data Missing; Google Working On A Fix

If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics. Google’s Search Console, formerly Google Webmaster Tools, is having a data issue with their Search Analytics report. Data for July 28 is missing from the report, and there are widespread reports of the issue. Although not everyone is affected, I am able to replicate the issue across my account. If you scroll over the Search Analytics chart, you will see it skip from July 27 to July 29, completely missing July 28. I created this animated GIF showing the issue: Gary Illyes from Google told me that Google is aware and is working on fixing the issue. Ref: http://searchengineland.com/google-search-analytics-report-data-missing-google-working-on-a-fix-226791

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