Skip to main content

Fundamentals of Digital Marketing, Social Media and E-Commerce




Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

About this course: 

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. 

Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base. 

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. 

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. 



What you'll learn 

How to leverage new models in business and e-commerce to increase profitability
Successful Social media and digital marketing techniques
Real-world application of digital marketing and e-commerce methods
How to market yourself and your products more effectively and efficiently

Duration: 06 weeks
Timings: 2 - 3 hours per week
 
Labels:
Location: United States

Comments

Addictive Media said…

This article does a great job of explaining the fundamentals of digital marketing and why they matter for businesses aiming to grow online. A strong digital strategy works best when supported by an effective website, which is why many brands choose a Website Designing Company in Delhi to strengthen their online presence. Art Attackk is helping businesses achieve that with creative and modern web solutions.
July 10, 2026 at 7:19 AM
Post a Comment

Popular posts from this blog

Google Update Early in This Month

So after reporting a Google update on May 1st, then waiting and watching the community over the weekend to say - oh boy, there was a Google update rolling out over Friday through the weekend - we then had Google tell us there was no update. I used a Panda bear giving an evil stare because most of us knew something changed. And Google, after a bunch of arm twisting, finally gave me/us confirmation, which I posted on Search Engine Land. Google told us this was not an update for web spam, but a normal Google core search quality update. That is what I said earlier but I didn't have it on record. I assumed it wasn't related to Panda, Penguin or core spam, but rather a normal Google search core algorithm update and it was. I am not sure exactly why Google wouldn't confirm it back then but now they are and hopefully in the future they will as well. So the 10% of you that call me out as a traffic whore (or whatever you call me) for being the first to report on ...
1 comment
Read more

eBay Admits Google Penalty Had A "Dramatic Impact" On Earnings

Back in May we reported that eBay had some sort of penalty that hit their Google search visibility by about 50%. That is major but now we somewhat know how major. Danny Sullivan reports on Search Engine Land that it may have costed them $200 million. On the eBay earnings call yesterday, eBay’s chief financial officer Bob Swan said : Now, let’s turn to the Marketplaces business. Marketplaces delivered $2.2 billion in revenue, which grew 6%, GMV grew 8%, and operating margin declined 340 basis points. It was a challenging quarter. As John indicated, we got off to a good start, but we had significant obstacles late May.The combination of the cyberattack and the Google SEO had an immediate and dramatic impact on GMV growth. June GMV growth was 7% driven by slower active buyer growth and lower conversion. In light of these events, we have made significant investments to get eBay users reengaged, including couponing, seller incentives and increased marketing spend... ...
1 comment
Read more

Google Earnings Report Shows New AdWords Ad Format Increased Click Through Rates

Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company. But the earnings report showed a couple things advertisers here would be interested in, at least two things: (1) The new ad format used for AdWords ads in the search results, that blend in better, had a nice increase in click through rates and that lead to more money for Google despite lower CPC prices. Here are before and after on the ad formats: Old ad format: New ad format: (2) Google broke down where the paid clicks came from in more detail for the first time: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 25% over the second quarter of 2013 and increased approximately 2% over the first quarter of 2014. Sites paid clicks, which include clicks related to ads we serve on Google owned and operated ...
1 comment
Read more