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Fundamentals of Digital Marketing, Social Media and E-Commerce




Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

About this course: 

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. 

Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base. 

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. 

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. 



What you'll learn 

How to leverage new models in business and e-commerce to increase profitability
Successful Social media and digital marketing techniques
Real-world application of digital marketing and e-commerce methods
How to market yourself and your products more effectively and efficiently

Duration: 06 weeks
Timings: 2 - 3 hours per week
 
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Location: United States

Comments

Addictive Media said…

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July 10, 2026 at 7:19 AM
Addictive Media said…
A well written article covering the fundamentals of digital marketing in a clear and practical way. Building a strong online presence requires the right strategy and consistent efforts. Digital Marketing Services in Delhi by Art Attackk help businesses improve visibility attract targeted audiences and achieve sustainable business growth.
July 30, 2026 at 8:08 AM
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