Google Webmaster Report June 2015

This month was pretty busy with Google organic changes that are important to summarize for you all.

First up, Google admitted there was a Google update on and around May 1st after denying it. John Mueller said Google is working on faster Pandas and Penguins, again. Also, Google explained again why those algorithms may be both real time and not.

There was a massive local search change this month, Google denied it and then a day or two later, things returned to normal. They also may have slapped webmasters with manual actions earlier this month.

Google renamed Google Webmaster Tools to Google Search Console, brought App Indexing to iOS Apps, added reporting for app indexing to the console and there may have been a rich snippet reduction.

Google also promised to drop emojis but they are still there.

Did you see the Google Penalty server? Oh, and Matt Cutts was replaced at Google.

Comments

Addictive Media said…

The Google Webmaster report provides valuable insights into search updates and SEO practices that businesses should follow to maintain strong online visibility. With Digital Marketing Services in Delhi Art Attackk can help businesses adapt to changing search trends and grow online.

July 23, 2026 at 7:07 AM

Google Update Early in This Month

So after reporting a Google update on May 1st, then waiting and watching the community over the weekend to say - oh boy, there was a Google update rolling out over Friday through the weekend - we then had Google tell us there was no update. I used a Panda bear giving an evil stare because most of us knew something changed. And Google, after a bunch of arm twisting, finally gave me/us confirmation, which I posted on Search Engine Land. Google told us this was not an update for web spam, but a normal Google core search quality update. That is what I said earlier but I didn't have it on record. I assumed it wasn't related to Panda, Penguin or core spam, but rather a normal Google search core algorithm update and it was. I am not sure exactly why Google wouldn't confirm it back then but now they are and hopefully in the future they will as well. So the 10% of you that call me out as a traffic whore (or whatever you call me) for being the first to report on ...

Google’s Matt Cutts – who holds the title of “distinguished engineer” — is taking a break from his duties as Google’s chief web spam fighter. Cutts has announced on his personal blog that he’s taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company back in 2000 and since he began overseeing the web spam team in 2004. It’s also one that he writes is overdue. From his post : When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work. Cutts says he’ll be off work through October of this year. He notes he won’t be checking any work email. He also stressed that there’s no specific event behind him...

eBay Admits Google Penalty Had A "Dramatic Impact" On Earnings

Back in May we reported that eBay had some sort of penalty that hit their Google search visibility by about 50%. That is major but now we somewhat know how major. Danny Sullivan reports on Search Engine Land that it may have costed them $200 million. On the eBay earnings call yesterday, eBay’s chief financial officer Bob Swan said : Now, let’s turn to the Marketplaces business. Marketplaces delivered $2.2 billion in revenue, which grew 6%, GMV grew 8%, and operating margin declined 340 basis points. It was a challenging quarter. As John indicated, we got off to a good start, but we had significant obstacles late May.The combination of the cyberattack and the Google SEO had an immediate and dramatic impact on GMV growth. June GMV growth was 7% driven by slower active buyer growth and lower conversion. In light of these events, we have made significant investments to get eBay users reengaged, including couponing, seller incentives and increased marketing spend... ...

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