Enhance Your Ads With Callout Extension

Callout Extensions are defined as additional text that is shown with ads in google search. The purpose of callout is to emphasize the specific information about services & products. Callout extensions are similar to sitelinks except the linking part. It enables to add more text with ads to highlight any special offer, discounts, additional feature about service or product. Precisely, unique points about your business can be added using callout extensions.

Callouts can be added at account, campaign, ad group level. Call extensions affect your ad performance. It helps to stand in the competition with other ads. It helps to improve your Quality Score like other ad extensions.

Callout extensions are available only in search network and search with display select campaigns. You can perform ad scheduling with callout extensions as with the sitelinks.

At a time minimum of 2 Callouts are viewable with the ads & maximum of 4. Text limit for callout extension is 25 characters.

Let’s see how callout extension is shown with ad:

Suppose you have a “Bullion Centre”. Your ad already includes sitelinks, but if you have some additional unique points to mention that may lead a customer to click your ad. This can be done using callout extension.

In the above example: Callout extensions are highlighted in red colour. These include: Lowest Price Guaranteed, Free Insured Delivery etc.
Setting Callout Extensions in Adwords Account
1. Sign into your Adwords account.
2. Go to “Ad Extension” Tab & Select Callout Extensions.

3. Click Extension. Now you can make the extension by clicking “New Callout” Button.

4. Enter the Callout text. Example: Competitive Pricing, Free Quotes etc. Maximum character limit is 25 character.

5. In the similar way you can create more callout extensions for your account.
Callout Extensions are really beneficial for your campaign performance.

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