Enhance Your Ads With Callout Extension

Callout Extensions are defined as additional text that is shown with ads in google search. The purpose of callout is to emphasize the specific information about services & products. Callout extensions are similar to sitelinks except the linking part. It enables to add more text with ads to highlight any special offer, discounts, additional feature about service or product. Precisely, unique points about your business can be added using callout extensions.

Callouts can be added at account, campaign, ad group level. Call extensions affect your ad performance. It helps to stand in the competition with other ads. It helps to improve your Quality Score like other ad extensions.

Callout extensions are available only in search network and search with display select campaigns. You can perform ad scheduling with callout extensions as with the sitelinks.

At a time minimum of 2 Callouts are viewable with the ads & maximum of 4. Text limit for callout extension is 25 characters.

Let’s see how callout extension is shown with ad:

Suppose you have a “Bullion Centre”. Your ad already includes sitelinks, but if you have some additional unique points to mention that may lead a customer to click your ad. This can be done using callout extension.

In the above example: Callout extensions are highlighted in red colour. These include: Lowest Price Guaranteed, Free Insured Delivery etc.
Setting Callout Extensions in Adwords Account
1. Sign into your Adwords account.
2. Go to “Ad Extension” Tab & Select Callout Extensions.

3. Click Extension. Now you can make the extension by clicking “New Callout” Button.

4. Enter the Callout text. Example: Competitive Pricing, Free Quotes etc. Maximum character limit is 25 character.

5. In the similar way you can create more callout extensions for your account.
Callout Extensions are really beneficial for your campaign performance.

Comments

Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update. Note: Later we named the update the Pigeon update . This is not really a spam change but more of a fundamental change to the local search ranking algorithm. Google would not tell me the percentage of queries impacted by this change but based on early reports, I'd say it is a significant number of queries impacted by this local algorithm change. The changes have rolled out to both the Google Maps search results and Google Web search results. Google told me that the new local algorithm has "deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more." It also has better accuracy over distance and location rankings. This has rolled out

Google's plan to fix big cities starts with Sidewalk Labs

Google wants to do more than just simplify privacy for its users and put autonomous cars on the road, it wants to "improve city life for everyone." Co-founder Larry Page writes on G+ that with Mountain View's Sidewalk Labs, the company intends to do just that. The plan is to tackle cost of living, transportation efficiency and energy usage by creating and fostering what he calls urban technologies -- stuff Sidewalk says is a bit harder than just relaying traffic conditions or apartment prices. He likens the size of Sidewalk to that of the X lab responsible for Project Loon in terms of investment. The former head of Bloomberg LP and New York City's Deputy Mayor of Economic Development Dan Doctoroff is leading the project as CEO, from New York. As The New York Times reports, he provides the experience and know how from his time working with New York City, while the search giant brings the cash and tech know-how. Sid

Google Sending Searchers To Nonexistent Videos

Can't find that video that Google listed in your results? It's not you. It's Google. Google offers a dedicated Google Video search designed to bring back videos from across the web, in addition to its own YouTube service. However, something seems seriously wrong with Google Video. Some searches promising to lead people to video content fail to actually do so. Here’s an example using Apple: In this case, I searched for “Apple” on Google, then selected “More” and then used the “Videos” option. The results are the same as if I went to Google Videos directly. Both the second and third listings promise that there’s some video content on these pages. But neither page has videos on them. Here’s another example, this time with “Google” as the search term: As with the Apple examples, neither of the two listings highlighted have videos on their pages. The first example from Google, for Google Inbox , does have a “Watch the video” link on the page. Whe

Internet Marketing

Search This Blog