Internet Marketing

Elance and Upwork (oDesk) Social Media Marketing 2015 questions and answers  1. True or False? You should use social media to invite your audience to talk with you. True False 2. Conferences sometimes use what type of "wall" during their events and presentations? Pinterest Followers Wall (live graph of new followers) Twitter Wall (live tweets using the event's branded hashtag) LinkedIn Company Reports Wall (dynamic data of company employees) 3. LinkedIn provides javascript code for two plugins you can place on your website. What are those two? LinkedIn Pulse widget, Status Update widget Profile Update widget, a Video widget Follow Company widget, a Profile widget 4. Which of the following Twitter tools will NOT allow you to schedule Tweets? HootSuite TweetDeck Crowdfire SocialOmph 5. What is the self-styled “The Front Page of the Internet”? Bing Yahoo! Google Reddit 6. What should the profile picture size be to uplo

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized? We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences: 1. Mobile Video Advertising Mobile video consumption is growing at a staggering rate. It accounts for 30 percent of all online videos played and grew 400 percent between 2012 and 2014. But while the amount of videos consumed is impressive, there's more to it than that. By its very nature, videos require active par

Choosing a CMS is a careful balance between what you need in terms of functionality, what’s functional with your existing technology and platforms, what’s best for your users, and of course, SEO considerations. When evaluating content management systems for clients, there are more than 70 aspects we take into consideration. Some of those considerations have to do with SEO, but there are many that do not. It is important to consider your goals and what you are hoping to gain by choosing a new CMS: Are you hoping to grow your organic traffic? Do you need advanced functionality that will reside behind a log-in (and be hidden from search engines)? Does the new CMS need to tie into existing technologies that your company is using, such as a CRM system? In this post, we’re providing you with a rundown of a few of the SEO aspects we look at when choosing a content management system. Although these are not the only aspects to consider when ch

Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards Learn more about “The Landy Awards” – Search Engine Land’s program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns. France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results EU privacy regulators believe Europe-only application of rule undermines its effectiveness. Gauging The Impact Of The AdWords Countdown Customizer Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. Local SEO Landing Pages 2.0 Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t ca

Integrated graphics solutions won’t get you far when it comes to gaming, but they’ve evolved to the point that you can actually get decent frame rates in relatively modern games with the right graphics settings. Looking to remove some of the guesswork for gamers on a budget, Intel has set up a site compiling the optimal settings for a bunch of titles based on your Intel IGP. To get started users must head to gameplay.intel.com and manually select their CPU. Intel will then show you a selection of games that are playable with your chip’s integrated graphics solution, or you can manually search for a particular title, after which you are presented with a screenshot of the in game optimizations and settings recommended by Intel. Intel doesn’t mention what kind of performance you can expect, nor what other hardware was used in their test system. But it’s still a good starting point for anyone wanting to find out what games are playable on a given IGP. While providing ga

The founder of the website Ship Your Enemies Glitter is now begging people to stop using his service. Mathew Carpenter, who created the site, desperately posted on Product Hunt: "Hi guys, I'm the founder of this website. Please stop buying this horrible glitter product — I'm sick of dealing with it. Sincerely, Mat."   The service is simple. For a mere $9.99 you can ship someone you (presumably) hate a heaping pile of glitter in an unmarked, anonymous envelope. The unlucky recipient will tear open the envelope, and voilà! They are blanketed in a cloud of glitter, which as we all know is impossible to get rid of. The glitter is even packaged with a note in order to achieve “maximum spillage.” Product Hunt founder Ryan Hoover described Ship Your Enemies Glitter as "the ultimate troll product." Unfortunately, the troll is now on Carpenter, who is being forced to work overtime to maintain his breakou

Google wants to do more than just simplify privacy for its users and put autonomous cars on the road, it wants to "improve city life for everyone." Co-founder Larry Page writes on G+ that with Mountain View's Sidewalk Labs, the company intends to do just that. The plan is to tackle cost of living, transportation efficiency and energy usage by creating and fostering what he calls urban technologies -- stuff Sidewalk says is a bit harder than just relaying traffic conditions or apartment prices. He likens the size of Sidewalk to that of the X lab responsible for Project Loon in terms of investment. The former head of Bloomberg LP and New York City's Deputy Mayor of Economic Development Dan Doctoroff is leading the project as CEO, from New York. As The New York Times reports, he provides the experience and know how from his time working with New York City, while the search giant brings the cash and tech know-how. Sid