Elance and Upwork (oDesk) Social Media Marketing 2015 questions and answers
1. True or False? You should use social
media to invite your audience to talk with you.
- True
- False
2. Conferences sometimes use what type
of "wall" during their events and presentations?
- Pinterest Followers Wall (live graph of new followers)
- Twitter Wall (live tweets using the event's branded hashtag)
- LinkedIn Company Reports Wall (dynamic data of company employees)
3. LinkedIn provides javascript code
for two plugins you can place on your website. What are those two?
- LinkedIn Pulse widget, Status Update widget
- Profile Update widget, a Video widget
- Follow Company widget, a Profile widget
4. Which of the following Twitter tools
will NOT allow you to schedule Tweets?
- HootSuite
- TweetDeck
- Crowdfire
- SocialOmph
5. What is the self-styled “The Front
Page of the Internet”?
- Bing
- Yahoo!
6. What should the profile picture size
be to upload to Facebook?
- 180x180px
- 200x1200px
- 250x250px
- 200x180px
7. Hashtags work (are hyperlinked)
inside the Tag section (and not the post section) on which social site?
- Tumblr
8. What percentage of Pinterest pins
are re-pins?
- 60%
- 80%
- 45%
- 30%
9. What two pricing models are used for
LinkedIn ads?
- CSP and CPS
- CPC and CPM
- PPC and CCP
10. Can you create Twitter lists that
include users you aren’t following?
- No, you have to Follow them first.
- Yes
11. What was the original Twitter
hashtag for #FF?
- #finalfantasy
- #fridayfriends
- #firstfollow
- #followfriday
12.Which of these sites directly
measure social influence?
- Mint and Instagram
- HootSuite an d TweetDeck
- Klout and Kred
13. How many Friends can you have on a
personal Facebook account?
- 3000
- 5000
- No Limit
- Depends on how long you've had the Facebook account
14.Which type of G+ account needs to
have 1000 Followers to be able to use +Post ads?
- G+ personal account
- G+ Local Business Community
- G+ Page
15. If you have a line of T-Shirts on
CafePress that you sell on social media sites, where is a good place to link to
them on YouTube?
- On your About section using an image
- On your YouTube videos using Cards
- On your YouTube Channel using widgets
16. When are most Vines shared?
(According to Unruly collecting stats from over 10 million Vines during a
one-month period).
- Weekends
- Weekdays
- Mornings
- Evenings
17. On your YouTube Channel, what
function can you put on your videos to link to your crowd-fundraising site?
- Crowd-funding widget
- Cards
- Player's Deck
18. On a Verified YouTube Channel you
can activate:
- Automatically Follow Back new Subscribers
- Fan Funding
- Dynamic Cover Changes
19. What is the space for YouTube
Analytics called?
- Analytics
- Insights for You
- Insiders
20. Google+’s Auto Awesome feature for
images can be turned on to create these things automatically for you:
- data of the people who like your posts
- a spreadsheet with everything you post for the day sent to you through email
- special effects for your images and GIFs created from your images and videos
21. In Twitter, you can search your
friends that are on the following networks:
- Gmail, AOL, Outlook and Yahoo
- AOL, Gmail, Facebook and Yahoo
- Facebook, Gmail, Yahoo and Outlook
- Gmail, AOL, Facebook and Yahoo
23. When you create a new Twitter
account, the maximum people you can follow right away is:
- 500
- 10000
- 1000
- 2000
- 50000
24. What are some useful features of G+
Pages for marketers?
- Private Groups, Circles and Squares
- There are no useful features for marketers on G+
- +Post ads, Communities, Collections and On Air Hangouts
25. What function is being developed
inside many social media apps?
- peer-to-peer payments
- web camera spying features
- 3D wall projection
26. When you use both social media and
traditional media in marketing it's called:
- Functional Marketing
- Fusion Marketing
- Future Marketing
27. What is it called when you keep
track of your company's mention online?
- social listening
- eavesdropping
- social stalking
- sound hounding
28. AMA, the acronym used on Reddit and
Tumblr, stands for what?
- Ask Me Anything
- Alternative Marketing Approach
- Aimed Marketing Approach
- YouTube-36pts
- Vine
- SnapChat
- Vimeo
- Future Marketing
- Functional Marketing
- Fusion Marketing
- Groups
- Subreddits
- Hang-Outs
- Topic-specific subcategories
- Acknowledging them by a H/T or adding via @theirusername to the post
- it's never good etiquette to make public your sources
- send them DM or PM only
- There is no correlation site traffic and marketing
- Ads can send receivers to a specific landing page, which can be tracked
- SEO is a complicated science that suggests you create algorithms that trick Search Engines into ranking websites higher in organic search results.
- SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.
- SEO is achieved by placing hundreds of paid advertisements on a website so it generates more search traffic, thereby helping it show up higher in organic search results.
- Images showing the wrong way of doing something without showing the correct way.
- A old-school marketing technique that is not in use anymore.
- Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.
- Open an account on all social platforms with your branded name, even if you're not ready to launch on that social site yet.
- Strongly ask competitors to not to use your company name on their marketing materials.
- Post on your blog that no one else may use your company name for any purposes and lock up your posts so no one can share them.
37. Which strategy is best for marketing online?
- repurpose and reuse your posts many times
- post once and leave it alone - people will find it if they need it
38. There are platforms that can help automate Facebook, Twitter, and Google+ Page posts in one easy step.
- True
- False
39. What is a hashtag?
- A tag embedded in a message that leads to an external advertisement
- A tag embedded in a message, consisting of a # symbol followed by a word or phrase (with no spaces between words in the phrase).
- A tag embedded in a message that allows the user to send subliminal messages to readers
- 80%
- 90%
- 50%
- 75%
- 65%
41. What is the space for YouTube Analytics called?
- Analytics
- Insiders
- Insights for You
42. What does H/T or HT stand for in social posts?
- Hat Tip
- Hand Trick
- Hot Tip
43. If you have a line of T-Shirts on CafePress that you sell on social media sites, where is a good place to link to them on YouTube?
- On your YouTube Channel using widgets
- On your YouTube videos using Cards
- On your About section using an image
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