Internet Marketing

Can't find that video that Google listed in your results? It's not you. It's Google.   Google offers a dedicated Google Video search designed to bring back videos from across the web, in addition to its own YouTube service. However, something seems seriously wrong with Google Video. Some searches promising to lead people to video content fail to actually do so. Here’s an example using Apple: In this case, I searched for “Apple” on Google, then selected “More” and then used the “Videos” option. The results are the same as if I went to Google Videos directly. Both the second and third listings promise that there’s some video content on these pages. But neither page has videos on them. Here’s another example, this time with “Google” as the search term: As with the Apple examples, neither of the two listings highlighted have videos on their pages. The first example from Google, for  Google Inbox , does have a “Watch the video” link on the page. Whe

Google once again is testing a new look for their mobile search results.   Google is testing yet another mobile user interface. This new test shows the Google logo centered at the top, like a previous version we covered, but with a larger search box, more white space, and the blue clean navigation menu we saw them testing the other day. Here are pictures of the new interface from Alex Chitu: Google constantly tests new user interfaces, especially on mobile these days.   Source credit: http://searchengineland.com/google-tests-new-mobile-interface-with-new-top-design-223783

Picture credit: Salesforce Marketing vendor Salesforce has launched the next generation version of its Marketing Cloud giving marketers the ability to now create any journey possible, according to the company. The business has unveiled a number of enhancements to the platform. These include enhancements to its Journey Builder functionality which it says no allows companies to have one place to map and optimise journeys across sales, service, marketing, customer apps and more. The company has also enhanced its Active Audiences functionality to allow markets to seamlessly orchestrate ad targeting alongside digital marketing and across the digital advertising ecosystem with partners Krux, Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. The changes come as marketers move from manually executed batch and blast campaigns to event triggered automation and real time personalisation in order to improve the customer experience across all channels.

Google AdWords Test. 1. What is a primary principle to follow when building Ad Groups? Ad Groups must only contain Keywords with the same match type as each other. Ad Groups must have a single, tightly focused theme. Ad Groups should be created based upon expected CPC. Ad Groups should be created to promote products of similar popularity. Ad Groups must promote only one product each. 2.  What is one good reason to use Labels as a condition when automating AdWords via Automated Rules or scripts?   All scripts must contain a reference to at least one Label object. Labels allow you to change the affected elements without editing the rule or script. Labels are the only way to select specific Campaigns within an Account. Certain Labels have Rules pre-loaded as an option. 3. Which of the following would be an acceptable text Ad Headline for a store promoting widgets priced at $45 on the landing page? Widgets Now From Just $45 Our Widgets Are Just $40 Our W