Google AdWords Test.
- Ad Groups must only contain Keywords with the same match type as each other.
- Ad Groups must have a single, tightly focused theme.
- Ad Groups should be created based upon expected CPC.
- Ad Groups should be created to promote products of similar popularity.
- Ad Groups must promote only one product each.
- All scripts must contain a reference to at least one Label object.
- Labels allow you to change the affected elements without editing the rule or script.
- Labels are the only way to select specific Campaigns within an Account.
- Certain Labels have Rules pre-loaded as an option.
- Widgets Now From Just $45
- Our Widgets Are Just $40
- Our Widgets Are the BEST!
- Banana*Shipments*AutoCue
- Click Here For $45 Widget
4. The AdWords Editor offline program allows you to:
- Create video Ads for YouTube and Display Campaigns.
- Avoid review processes for Ads and Keywords.
- Totally automate management of online Accounts.
- Create, edit and share AdWords Account structures offline.
- Access more features than available online in AdWords.
5.
What is one disadvantage of using Shared Budgets?
- Shared Budgets rarely spend their full allocated amount per day.
- One or more Campaigns could "hog" the budget, regardless of performance.
- Shared Budgets have a minimum spend requirement of $1000 a day.
- There are no disadvantages to using Shared Budgets.
6. What are Labels in AdWords?
- An internal reference used by the AdWords API.
- A method of applying short descriptive terms to AdWords elements.
- The specific id associated with each Keyword, Ad or Campaign.
- Another name for the text shown in the Status column.
7. Instead of using ROI, an alternative to
estimating values for your leads is to use a _____.
- CPA
- CPM
- ROAs
- CPC
8. Dee has seen a drop in position and a
reduction in clicks in the past couple of months that she thinks might be due
to new competition. What report can she look at to assess this?
- Search Term Report for the period concerned.
- Search Funnels, looking at the time lag report.
- Auction Insights, evaluating data over several different historical time periods.
- Change in CTR over time.
9. Which of the following is one best practice
for using Remarketing lists?
- Always include all visitors of the site in Remarketing lists.
- Create lists that identify customers who demonstrated a high interest in the website.
- Always remarket to previous buyers as they may buy again.
- Only use Remarketing lists once their cookie count has reached 10,000.
10. Which of the following best describes a use
for Automated Rules?
- To write performance data to an external spreadsheet.
- To pause a sale-specific Campaign when the sale ends.
- To create new Ads when others have been disapproved.
- To send mobile clicks to a different destination URL
- To add new negative Keywords to a Campaign based upon previous clicks.
11. Why can "micro" conversions be
useful in addition to "macro" conversions, such as a completed online
sale?
- Micro conversions increase CTR.
- Micro conversions always cost a lot less than Macro conversions.
- Micro conversions can generate additional data to inform performance decisions.
- Micro conversions collect sales data for lower value items.
- Micro conversions increase Account Quality Score.
12. Which of these ad extensions can be
scheduled?
- Reviews
- Apps
- Sitelinks
- Callouts
- Locations
13. Nigel has a tightly focused Ad Group that
results in plenty of conversions and he wants to use the Target ROAS bidding
strategy, but the conversions from this Group can vary in value. What can Nigel
do to establish a reasonable target ROAS?
- Calculate ROAS based upon the average order value of a significant number of conversions.
- Set a Target ROAS that is based upon the lowest possible order value.
- Vary the Target ROAS each day depending upon the sales from the day before.
- Target ROAS cannot be used unless the order values are all the same.
14. What is one good method to test different
landing pages for optimisation?
- Create multiple Ad variations in each Ad Group and give each of them a different destination URL.
- Make frequent changes to your landing page and attempt to gauge which changes work.
- Create Ads with different landing pages and set them to run at different times of the day.-38pts
- Use different landing page designs and Campaign Experiments to apportion visits between them.
15. Google Shopping campaigns target Display
Network.
- No
- Yes
16. What is one benefit of using Remarketing
Lists for Search Ads (RLSA)?
- Using RLSA allows you to generate email lists for previous visitors from Search Ads.
- RLSA allows you to include a previous users name in the Ads, increasing CTR.
- RLSA guarantees a conversion rate of at least 2%.
- RLSA Ads automatically have a higher Ad rank than Ads without a remarketing list.
- Adding a remarketing list as a target allows the Campaign to use much broader Keywords while retaining relevance.
17. Rob has a Campaign that has received 40
conversions in the past 30 days returning a total cost of $1200. If Rob wants
to apply the Target CPA bidding strategy, what should he set the intiial Target
CPA to be?
- $30
- His desired CPA
- The average conversion value
- $1200
- $40
18. Quality Score on a Search Network depends
on relevance between search query and a keyword.
- False
- True
19. What is the maximum keyword limit per
account in AdWords?
- 10 mln
- 2 mln
- 4 mln
- 3 mln
- 5 mln
20. Jake is getting good sales overall through
his website using AdWords, but is concerned that sales via mobile devices are
nowhere near as good as those through Desktop or Tablet devices. What's the
FIRST thing Jake should do?
- Mark all the Ads in every Ad Group as "Mobile preference"
- Create a separate Campaign only for mobile devices and attempt to optimise the performance of this Campaign.
- Apply a -100% bid modifier percentage for mobile devices.
- Adjust his website so that visitors from mobile devices see a higher price than those on Desktops.
- Ensure his website looks good on a mobile device and is mobile-friendly for navigation and usage.
21. When examining the performance of a
Campaign at the device level, Jane notices mobile devices convert at a much
higher rate than desktops. What's the easiest way for Jane to increase mobile
Ad Rank?
- Reduce the max CPC for non-Mobile devices.
- Create mobile specific Ads and increase the max. CPC only for those Ads.
- Apply a positive percentage bid modifier for mobile devices.
- Optimise the landing page of the website to improve mobile performance.
- Create a new Campaign for mobile devices only with a much higher budget.
22. What data element MUST be included with an
offline conversion import?
- The value of the conversion.
- Geographical data of the customer.
- The gclid parameter from the Ad click that led to the offline conversion.
- The Campaign Name that created the conversion.
- The Ad ID that received the click.
23. Trevor is worried because on the first day
of his new Campaign AdWords has spent £112.60, even though he set a daily
budget of £100. Should he be concerned?
·
Yes, AdWords will never spend a penny
more than the specified daily budget on any given day.
·
Yes, AdWords will always spend precisely the
amount specified in the daily budget.
- No, AdWords can spend up to 20% over the daily budget on any given day.
- No, AdWords can spend any amount on any day, so long as the total for the month does not exceed daily budget times 30.4.
- No, AdWords will refund the £12.60 at midday the next day.
24. What is
the minimum data that must be provided for clients monthly, according to
Google's third party policy?
- Cost, clicks and impressions at the Account level.
- Google doesn't require any specific reporting for clients.
- Clients must be given all data for each Campaign.
- Only cost at the Account level.
- Cost and conversion value.
25. In a bulk edit spreadsheet, how do
you define that a Keyword is to be deleted upon upload?
- Place a hyphen (-) in front of the Keyword in the "Keyword" column.
- Set the CPC of the Keyword to be zero in the spreadsheet.
- Enter "Delete" in the Status column of the spreadsheet.
- Enter "Removed" in the Status column of the spreadsheet.
- Remove the row containing the Keyword to be deleted.
26. Pierre
provides plumbing services to a large area but prefers customers closer to his
home base. How can Pierre most easily use Location targeting to advertise both
for near and farther customers, promoting near customers more strongly?
- Increase hourly rates for locations farther from the business base to deter customers from far away.
- Target the whole area and use user geographical information to dynamically increase the prices shown on his website to those farther away.
- Use overlapping radii around Pierre's business address, with the closer radius being given a positive percentage bid adjustment.
- Target the whole area but create Ads that stress Pierre doesn't want to work farther than 10 miles from a given postcode.
- Create two separate Campaigns, one targeting near customers and one targeting those farther away and give the nearer Campaign a larger budget.
27. Which of
the following must be true in order for the "Mobile preference" Ad
checkbox to be effective?
- All Ads in an Ad Group must be checked as Mobile Preference.
- Mobile preference Ads must have a destination URL specifically for mobile devices.
- Mobile preference Ads must include the word "mobile" somewhere in the creative text.
- There must be at least a +50% Bid modifier for mobile devices in that Campaign.
- There must be at least one Ad in the Ad Group not checked as Mobile preference.
28. Why are
the Search Funnel reports useful when evaluating ROAS?
- Search Funnels show you which countries your visitors came from.
- Time lag and path to conversion data must be considered when examining performance over a period.
- Search funnel reports show which products a visitor looked at before buying.
- Time lag reports show how long someone looked at your site before leaving.
29. What does the Search Funnels - Time
Lag report show?
- Aggregated data for the time between first click or impression and conversion.
- The average time period between conversions.
- The average time period between each Ad being shown.
- Aggregated data for the time between first impression and first click.
- The time period a user spends on your site following an Ad click.
30. What's the quickest way to compare
your Desktop, Tablet and High-end mobile performance at the Ad Group level
within AdWords?
- Import source data from Analytics and integrate with AdWords.
- Use the Settings Tab, then click Devices
- Use the Segment option and choose "Click Type"
- Choose the Ad Groups tab, then select "Segment - Devices"
- Run a "Mobile Clicks" report from the Reporting section.
31. In remarketing campaigns, what is
the maximum membership duration?
- Time's Up!
- 60 days
- 365 days
- 90 days
- 540 days
32. What is not considered to be a close
variant of a word when using broad match keyword?
- Stemmings
- Synonyms
- Misspellings
- Abbreviations
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