Internet Marketing

Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education. About this course:  Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving.  Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.  In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.  The fixed and mobile Internet and related technol

So you’ve just started to implement search engine optimisation yourself, or maybe you’ve hired a SEO company to help you out. It’s been a couple of months and you aren’t seeing the results you wanted. Don’t think that maybe SEO doesn’t work for your company, have a look at the potential things that could be holding you back and act upon making it better. Give it time Today people are obsessed with that instant gratification, expecting something to happen immediately. Search engine optimisation works in the complete opposite way and requires a hefty dedication of time. You won’t see proper results if you’re only putting in ten minutes a day. The process is also a lengthy and tedious one. You have to let your website grow before it can bloom. You’re working with the wrong people If you’re time is valuable you should look into hiring a third party like an SEO company to help create and maintain a strategy. This task shouldn’t be given to the lowest offering service either. Quality

Let’s be clear about one thing: Search Engine Optimization is what your business actually needs, not an SEO company. I know a lot is going through your mind right now. But first, clear it off your mind that this post is against search optimization companies--it’s not. Instead, it’s for entrepreneurs and business owners like yourself who may think what they’re getting is SEO (since that’s what you guys paid for) when in the real sense of things, it is not. Let’s take things in turn. First I’ll dig into who SEO companies are. Consequently, I’ll show you what the SEO of your business should be looking like. Who SEO Companies Are Try to recall some of the horrible experiences you’ve had with SEOs. I’m talking about instances like when you dropped rankings from page 3 (pre SEO) to page 8 (post SEO). Or maybe you improved in ranking as promised, got those traffic visiting your website, got few sales here, another there then … reality dawned on you--your website disappeared from the se

Search Engine Optimization is not an easy thing, and it's one of the toughest jobs to handle. Sometimes, it becomes so difficult to face the challenges, that SEO looks to get a handy tool to make its job easier. But, the more features there are, the higher the price. There are still thousands of free and premium tools that can help your optimization. Even if this does not satisfy you, you can always go ahead with advanced features and look up for an upgrade. To get the best experience for you, this is one of the best options. Here are the five best SEO tools that you can use to boost up your Google ranking. Google PageSpeed Insights This is one of the best options that you could opt for if you want to go ahead with Google rankings. Look for the blogs URL and then move with the analyze button. The rest is taken care by this tool. It will check the speed and the overall impact the website is putting. Apart from that, it also takes care of the User experience. After all, the g

Live social video is all the rage, but it isn’t just something the social media marketers and brand managers should care about. Social livestreaming can boost your SEO, too – if you do it right. Freshness, dwell time, chatter. These are all important factors that can help your SEO, and they’re all natural qualities of social live video. Keep reading to understand how you can use social live video to amplify your organic reach. Social Live Video: Stand Out in a Crowded Newsfeed Social marketers freak out about Facebook algorithm changes the way SEO pros do about Google’s updates. Social networks are on a constant mission to do everything within their power to strongarm brands into playing exclusively on their networks. Some platforms, like Instagram, notoriously don’t even allow links in posts. Others, like Facebook or LinkedIn, do a bait and switch: sure, you can add links to your posts, but only at the cost of it then getting heavily deprioritized by the algorithm in the main

Hi There, Like every other startup founder, my time is very limited, and while I'd love to learn all the intricacies of SEO and work on it daily, my schedule just doesn't allow for it. On the other hand, i understand the value of ranking highly in Google and I definitely don't want to overlook it. That said, I've been working with a developer in India through Upwork on some minor changes to the website (adding an Instagram feed section, new fonts, etc), and I like the work he's done (he also has great reviews). He told me he has someone who works with him who is experienced in SEO, and that it would cost $800/month for the work. Below is how he described the process: "It basically works in the following way : 1. It is an ongoing work. 2. We'll work regularly on our site on different things. 3. Developers and SEO guys, both are included in this work. 4. Work will go for regular 8 hours a day. 5. Output shows in around 4 minimum months as