Internet Marketing

  I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off. It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers. The folks at WebmasterWorld over the past 12 hours or so have been asking about it: JS Harris, a senior Webmaster World member said: I have a small list of 10 distinct keywords for my site that I check when I wonder if a major update has occurred. The bottom few results on page one generally come and go but the top spots stay immortal. They stay there, that is, until there is a major update. I'm only ever mildly surprised when I see a would be con

When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also keep a lot of what you love about the web—like news sites or mobile apps—free. But some ads are just plain bad—like ads that carry malware, cover up content you’re trying to see, or promote fake goods. Bad ads can ruin your entire online experience, a problem we take very seriously. That’s why we have a strict set of policies for the kinds of ads businesses can run with Google—and why we’ve invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads. Last year alone we disabled more than 780 million ads for violating our policies—a number that's increased over the years thanks to new protections we've put in place. If you spent one second looking at each of these ads, it’d take you nearly 25 years to see them all! Here are some of the top areas we focused on in our fight against bad

Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign activities can now be managed while you’re on the go from the convenience of your iPhone: Monitor campaign performance like clicks, CTR and CPC  Update bids and budgets Act on suggestions that may help improve campaign performance Get real-time alerts and notifications about your billing and ad status Call a Google expert Customers like The Honest Company, MuleSoft, and PMG use the AdWords app to easily manage their campaigns, stay in touch with the needs of their customers, and quickly access important business insights – from anywhere. “Amidst the hectic holiday festivities, this app saved me from having to leave the dinner table to monitor performance and make quick changes to my accounts. That meant more time with my family. I'm excited for what's to come!” – Josh Franklin, Manager, Sea

If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics.     Google’s Search Console, formerly Google Webmaster Tools, is having a data issue with their Search Analytics report. Data for July 28 is missing from the report, and there are widespread reports of the issue. Although not everyone is affected, I am able to replicate the issue across my account. If you scroll over the Search Analytics chart, you will see it skip from July 27 to July 29, completely missing July 28. I created this animated GIF showing the issue: Gary Illyes from Google told me that Google is aware and is working on fixing the issue.  Ref: http://searchengineland.com/google-search-analytics-report-data-missing-google-working-on-a-fix-226791

Callout Extensions are defined as additional text that is shown with ads in google search. The purpose of callout is to emphasize the specific information about services & products. Callout extensions are similar to sitelinks except the linking part. It enables to add more text with ads to highlight any special offer, discounts, additional feature about service or product. Precisely, unique points about your business can be added using callout extensions. Callouts can be added at account, campaign, ad group level. Call extensions affect your ad performance. It helps to stand in the competition with other ads. It helps to improve your Quality Score like other ad extensions . Callout extensions are available only in search network and search with display select campaigns. You can perform ad scheduling with callout extensions as with the sitelinks. At a time minimum of 2 Callouts are viewable with the ads & maximum of 4 . Text limit for callout extension i

Which One is Best Organic SEO or PPC? SEO (Search Engine Optimization) & PPC (Pay Per Click) are two ways to boost your business growth. Both are a part of SEM (Search Engine Marketing) & known for getting traffic to your website. One can say that SEO is free because you can’t pay to get on the top of page but you only pay for SEO Services to other companies who do SEO if you can’t do at your end & PPC is paid because you have to pay for every click on your Ad. Many of the companies are in dilemma of Which One is Best Organic SEO or PPC? for their company to grow or getting customers to expand their business. Here are some features & limitations for both: 1. Time SEO Beware of the companies who guarantee top page ranking of your side because Google has clearly aware users not to choose a company who guarantee rankings. Google also said to be aware of the companies who guarantee top page rankings off th

In the blink of an eye, new tools come and go. There are a million out there, and most new and experienced SEOs are always asking - what are the best tools out there? Which tools are definite "must haves" and which should I shelve? In 15 years as a digital marketer, I’ve been particularly interested in searching for powerful tools that can go a long way. I’ve always believed that by revealing the right data, a good tool can open doors. So without further ado, here is a list of some of the best tools I’ve discovered, and why. SEMrush The first, and most powerful, way we use SEMrush is to determine if a site is healthy or not. Whenever we are doing outreach and working on link-building campaigns, we always check SEMrush to see how many keywords a site is ranking for in Google. When we find sites that have a high volume of inbound links and DA, but no keywords ranking in SEMrush, then it’s likely they’ve been penalized. We also check their organic traffic to d