Internet Marketing

 What is Data Science? Data Science is an interdisciplinary field that combines statistical analysis, programming, and domain expertise to extract insights and knowledge from data. It involves using scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured and unstructured data. The field of Data Science includes a range of techniques and tools, including data cleaning, data visualization, data analysis, machine learning, and statistical modeling. Data Scientists use these techniques to identify patterns and relationships within data sets, develop predictive models, and make data-driven decisions. Data Science is used in a wide range of industries, including healthcare, finance, marketing, and e-commerce. It has applications in fraud detection, customer segmentation, recommender systems, natural language processing, and many other areas. The field of Data Science is constantly evolving, with new tools, techniques, and technologies e...

What is Artificial Intelligence? Artificial intelligence (AI) refers to the ability of machines and computer programs to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, perception, and natural language processing. AI systems use algorithms and data to learn from experience and make predictions or decisions based on that learning. There are many different approaches to AI, including machine learning, deep learning, neural networks, natural language processing, and robotics. Machine learning is a subset of AI that involves training algorithms to make predictions or decisions by feeding them large amounts of data. Deep learning is a type of machine learning that uses artificial neural networks to simulate the structure and function of the human brain. AI is used in a wide range of applications, including natural language processing, computer vision, speech recognition, autonomous vehicles, healthcare, finance, and more. As AI technolo...

Fundamentals of Digital Marketing, Social Media and E-Commerce online course offered by the University of Pennsylvania conducted by the Edx. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education. About this course:  Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving.  Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.  In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.  The fixed and mobile Internet ...

So you’ve just started to implement search engine optimisation yourself, or maybe you’ve hired a SEO company to help you out. It’s been a couple of months and you aren’t seeing the results you wanted. Don’t think that maybe SEO doesn’t work for your company, have a look at the potential things that could be holding you back and act upon making it better. Give it time Today people are obsessed with that instant gratification, expecting something to happen immediately. Search engine optimisation works in the complete opposite way and requires a hefty dedication of time. You won’t see proper results if you’re only putting in ten minutes a day. The process is also a lengthy and tedious one. You have to let your website grow before it can bloom. You’re working with the wrong people If you’re time is valuable you should look into hiring a third party like an SEO company to help create and maintain a strategy. This task shouldn’t be given to the lowest offering service either. Quality ...

Let’s be clear about one thing: Search Engine Optimization is what your business actually needs, not an SEO company. I know a lot is going through your mind right now. But first, clear it off your mind that this post is against search optimization companies--it’s not. Instead, it’s for entrepreneurs and business owners like yourself who may think what they’re getting is SEO (since that’s what you guys paid for) when in the real sense of things, it is not. Let’s take things in turn. First I’ll dig into who SEO companies are. Consequently, I’ll show you what the SEO of your business should be looking like. Who SEO Companies Are Try to recall some of the horrible experiences you’ve had with SEOs. I’m talking about instances like when you dropped rankings from page 3 (pre SEO) to page 8 (post SEO). Or maybe you improved in ranking as promised, got those traffic visiting your website, got few sales here, another there then … reality dawned on you--your website disappeared from the se...

Search Engine Optimization is not an easy thing, and it's one of the toughest jobs to handle. Sometimes, it becomes so difficult to face the challenges, that SEO looks to get a handy tool to make its job easier. But, the more features there are, the higher the price. There are still thousands of free and premium tools that can help your optimization. Even if this does not satisfy you, you can always go ahead with advanced features and look up for an upgrade. To get the best experience for you, this is one of the best options. Here are the five best SEO tools that you can use to boost up your Google ranking. Google PageSpeed Insights This is one of the best options that you could opt for if you want to go ahead with Google rankings. Look for the blogs URL and then move with the analyze button. The rest is taken care by this tool. It will check the speed and the overall impact the website is putting. Apart from that, it also takes care of the User experience. After all, the g...

Live social video is all the rage, but it isn’t just something the social media marketers and brand managers should care about. Social livestreaming can boost your SEO, too – if you do it right. Freshness, dwell time, chatter. These are all important factors that can help your SEO, and they’re all natural qualities of social live video. Keep reading to understand how you can use social live video to amplify your organic reach. Social Live Video: Stand Out in a Crowded Newsfeed Social marketers freak out about Facebook algorithm changes the way SEO pros do about Google’s updates. Social networks are on a constant mission to do everything within their power to strongarm brands into playing exclusively on their networks. Some platforms, like Instagram, notoriously don’t even allow links in posts. Others, like Facebook or LinkedIn, do a bait and switch: sure, you can add links to your posts, but only at the cost of it then getting heavily deprioritized by the algorithm in the main...

Hi There, Like every other startup founder, my time is very limited, and while I'd love to learn all the intricacies of SEO and work on it daily, my schedule just doesn't allow for it. On the other hand, i understand the value of ranking highly in Google and I definitely don't want to overlook it. That said, I've been working with a developer in India through Upwork on some minor changes to the website (adding an Instagram feed section, new fonts, etc), and I like the work he's done (he also has great reviews). He told me he has someone who works with him who is experienced in SEO, and that it would cost $800/month for the work. Below is how he described the process: "It basically works in the following way : 1. It is an ongoing work. 2. We'll work regularly on our site on different things. 3. Developers and SEO guys, both are included in this work. 4. Work will go for regular 8 hours a day. 5. Output shows in around 4 minimum months as...

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about. Chris Liversidge on July 26,  2016 at 9:45 am Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. If you’re not familiar with Microsoft’s Business Intelligence paradigm, then I heartily recommend you take a walk through their promotional material. The most pertinent part for SEOs is the ability to embed Queries in the latest Office 360 suite natively (without requiring Power Query extensions in Excel, for example), allowing advanced capabilities baked into Excel since 2013 to be accessed easily by anyone in your corporation (or client side) on the 360 platform. Microsoft Power BI for SEO Queries are fantasti...

  I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off. It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers. The folks at WebmasterWorld over the past 12 hours or so have been asking about it: JS Harris, a senior Webmaster World member said: I have a small list of 10 distinct keywords for my site that I check when I wonder if a major update has occurred. The bottom few results on page one generally come and go but the top spots stay immortal. They stay there, that is, until there is a major update. I'm only ever mildly surprised when I see a would be con...

When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also keep a lot of what you love about the web—like news sites or mobile apps—free. But some ads are just plain bad—like ads that carry malware, cover up content you’re trying to see, or promote fake goods. Bad ads can ruin your entire online experience, a problem we take very seriously. That’s why we have a strict set of policies for the kinds of ads businesses can run with Google—and why we’ve invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads. Last year alone we disabled more than 780 million ads for violating our policies—a number that's increased over the years thanks to new protections we've put in place. If you spent one second looking at each of these ads, it’d take you nearly 25 years to see them all! Here are some of the top areas we focused on in our fight against bad ...

Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign activities can now be managed while you’re on the go from the convenience of your iPhone: Monitor campaign performance like clicks, CTR and CPC  Update bids and budgets Act on suggestions that may help improve campaign performance Get real-time alerts and notifications about your billing and ad status Call a Google expert Customers like The Honest Company, MuleSoft, and PMG use the AdWords app to easily manage their campaigns, stay in touch with the needs of their customers, and quickly access important business insights – from anywhere. “Amidst the hectic holiday festivities, this app saved me from having to leave the dinner table to monitor performance and make quick changes to my accounts. That meant more time with my family. I'm excited for what's to come!” – Josh Franklin, Manager, Sea...

If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics.     Google’s Search Console, formerly Google Webmaster Tools, is having a data issue with their Search Analytics report. Data for July 28 is missing from the report, and there are widespread reports of the issue. Although not everyone is affected, I am able to replicate the issue across my account. If you scroll over the Search Analytics chart, you will see it skip from July 27 to July 29, completely missing July 28. I created this animated GIF showing the issue: Gary Illyes from Google told me that Google is aware and is working on fixing the issue.  Ref: http://searchengineland.com/google-search-analytics-report-data-missing-google-working-on-a-fix-226791

Callout Extensions are defined as additional text that is shown with ads in google search. The purpose of callout is to emphasize the specific information about services & products. Callout extensions are similar to sitelinks except the linking part. It enables to add more text with ads to highlight any special offer, discounts, additional feature about service or product. Precisely, unique points about your business can be added using callout extensions. Callouts can be added at account, campaign, ad group level. Call extensions affect your ad performance. It helps to stand in the competition with other ads. It helps to improve your Quality Score like other ad extensions . Callout extensions are available only in search network and search with display select campaigns. You can perform ad scheduling with callout extensions as with the sitelinks. At a time minimum of 2 Callouts are viewable with the ads & maximum of 4 . Text limit for callout extension i...

Which One is Best Organic SEO or PPC? SEO (Search Engine Optimization) & PPC (Pay Per Click) are two ways to boost your business growth. Both are a part of SEM (Search Engine Marketing) & known for getting traffic to your website. One can say that SEO is free because you can’t pay to get on the top of page but you only pay for SEO Services to other companies who do SEO if you can’t do at your end & PPC is paid because you have to pay for every click on your Ad. Many of the companies are in dilemma of Which One is Best Organic SEO or PPC? for their company to grow or getting customers to expand their business. Here are some features & limitations for both: 1. Time SEO Beware of the companies who guarantee top page ranking of your side because Google has clearly aware users not to choose a company who guarantee rankings. Google also said to be aware of the companies who guarantee top page rankings off th...